Why your Shopping Centre should monitor its customer service levels
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To keep informed of the perception of our service through the eyes of our
customers. |
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We must know what our strengths and weaknesses are as seen through the eyes
of our customers and work on building on the first and overcoming the second. |
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To allow for quick identification of any trends / changes in the service
levels being offered. |
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To provide management with an objective means of appraising the effectiveness
of our customer service training. |
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Also to provide management with an objective means of appraising the
performance of individual retailers. |
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To establish an acceptable benchmark level for our centre on the service
standards we expect our retailers to provide
to our customers. |
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To constantly emphasise the importance and priority customer
satisfaction must be given by all of our retailers. |
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Why do we need to spend
more money on this kind of program?
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Research has shown that companies can boost profits by almost 100 percent
by retaining just 5 percent more of their customers. |
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Statistics show that a happy, satisfied customer is likely to tell four
people, whereas an unhappy customer will tell at least nine people. |
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Quick quality of service fixes do not exist. Service quality is an attitude and requires
commitment. Service excellence is a never
ending journey, the only option is to plug away towards better quality service every day
of every week of every month of every year. |
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